Magento 1.7

With this function, it is possible to quickly and easily create sub-shops that are optimized for mobile devices, so that your customers can also store in your store on the go. This mobile interface uses HTML5 and therefore supports iPhone, Android and mobile Opera browsers. It has the following features:

• Device-specific media use for audio and video
• User-friendly search and results display
• Clear product detail pages
• Gesture control
• Product change by swiping
• Cross-selling and up-selling options
• Drag & drop products into the shopping cart

Generate individual codes for your promotions and export the code list for your offline promotions, emails, newsletters, partner companies and other marketing measures. Manage and monitor voucher usage with the help of detailed reports.

The new algorithms for filter navigation by price now provide even more flexibility. It is now possible to set any price range and display all products within this price range. These in turn are now also displayed in a staggered manner. This results in a kind of sub-categorization in the price range category from x to y.

In this way, your customers will find the right product for them even faster.

One price does not always fit all. The tool allows you to create different price levels for different customer groups, e.g. for major customers or resellers. This allows you to set both base prices and differentiated prices.

This feature provides a tax collection process within the EU that simplifies international B2B transactions by automatically using the correct tax rules. Taxes can now be calculated and collected according to the tax of the respective customer group, depending on the shipping or billing address, as well as the tax ID.

In response to the strict EU data protection guidelines, an option to agree to the use of cookies has been integrated into Magento 1.7. If this option has been activated, a message now appears at the top of the website indicating the cookie guidelines and asking you to accept or reject them.

With Magento 1.7 it is possible to manage and schedule backup tasks. It will also be possible to undo changes and modifications. This function is particularly helpful when testing new extensions, customization or Magento upgrades.

Three different backup types are supported:

• System backup
• Database backup
• Database and media backup

The new Magento allows the integration of CAPTCHA, which prevents automated login attempts. CAPTCHA is an automatically generated security query that ensures that it is an actual person trying to access your login area. A really useful security feature.