Magento 1.9

Magento 1.9 offers a variety of new features and improvements that optimize the shopping experience for your customers and make it easier to manage your online store. The most important new features are summarized below:

Magento 1.9 provides a standard responsive design with the Luma theme for the first time, which automatically adapts to different screen sizes and devices. This ensures optimal display and user-friendliness on desktops, tablets and smartphones.

Magento 1.9 offers extensive innovations and optimizations in the area of payment and sales options. These are aimed at improving the shopping experience of your customers and giving you as a store operator more flexibility and control. Here are the most important aspects in detail:

Extended support for payment service providers

Magento 1.9 supports a wider range of payment service providers and methods, including

• PayPal Express Checkout: provides a streamlined integration for a faster and more user-friendly checkout experience.
• Credit Card Payments: Improved security standards and compatibility with international credit card providers according to PCI standards.
• Third-party integration: Easier connection to local payment service providers through APIs and extensions.

Optimized checkout process

• Simplification of the payment process: The checkout process has been revised to reduce the number of steps and increase the conversion rate.
• Guest checkout support: Customers can shop without registering, which is particularly attractive for first-time buyers.
• Dynamic customization: Based on the customer's region, the appropriate payment options can be displayed automatically.

Gift cards and vouchers

• Customizable gift cards: Customers can purchase digital and physical gift cards.
• Automated coupon codes: Merchants can create, manage and track discount promotions and coupons more easily.
• Multiple discount rules: Allows you to combine discounts or apply specific rules for different customers.

International sales

• Multi-currency support: Automatically convert currencies based on real-time exchange rates.
• Country-specific payment methods: Optimize for international markets by supporting region-specific payment options.
• Tax and customs options: Integrated tools for smooth calculation and handling of tax and customs requirements.

Enhanced security

• PCI DSS compliance: Magento 1.9 complies with the latest security standards, making the processing of credit card payments more secure.
• Tokenization: Secure handling of payment data by using tokens instead of storing sensitive information.
• Two-factor authentication (optional): Additional security for the checkout process.

Subscription and installment payment options

• Recurring payments: Support for subscription-based business models, such as memberships or box services.
• Installment payments: Flexible payment models for high-priced products to reduce purchase barriers.

These improved payment and sales options not only offer more convenience and security for customers, but also tools to increase sales and open up new markets.

The search function has been revised to provide more precise and relevant search results. This makes it easier for your customers to find the products they are looking for quickly. Thanks to the improved indexing, data is processed faster, which leads to increased performance of your store. This allows product information and prices to be updated more quickly.

In total, Magento 1.9 includes over 50 improvements, including:

• Automatic generation of coupon codes: Create customized codes for your promotions and export them for offline activities, emails or newsletters. Monitor coupon usage with detailed reports.
• Advanced price filtering: New algorithms allow flexible filtering by price range, making it easier for customers to find products within specific price ranges.

These new features make Magento 1.9 a powerful platform for your e-commerce success. If you are currently using an older version, now is the ideal time to upgrade to take advantage of these improvements.

We will be happy to provide you with individual advice and a non-binding offer. Contact us to take your online store to the next level.