Benefit from the professional content management features of TYPO3 and combine them with the e-commerce advantages of Magento. Mage UniTY delivers SEO features otherwise reserved for the largest websites:

• Versioned and scheduled content for better on-page content
• Individual SEO content for filter and pagination pages
• Individual SEO content for products and product variants 
• Rule-based and individual content delivery in combination with Mautic 
• marketing automation
• and much more
   

Usually, a category page in an online shop contains hundreds or even thousands of products. Here, the customer can then "scroll" to the next page by means of pagination or filter his selection on the basis of product features. 

The standard procedure for most online shops is to add an appendix to the URL of the category, for example "&p=2" for the 2nd page or "?colour=51" for a certain colour. 

However, this circumstance poses some problems: 

• While products change, content such as SEO texts, supplementary category images remain and do not change. 
• In the "best case", the user does not see any matching content to his product selection and thus receives a negative user experience. 
• Google and other search services usually index content based on the URL.
• Regardless of whether you list 10, 100 or thousands of products on a URL, the address used is always assigned to a content page for Google. In fact, Google predominantly only uses the overarching content. 

This is exactly what Mage UniTY remedies. With Mage UniTY, it is possible to deliver each pagination page with an individual page title, a unique canonical URL and SEO and content marketing content that matches the products.  All pagination pages and filters can then be customized as desired and transferred to Google for indexing via Google Sitemap.