Schmuckado: Magento 2 Hyvä Shop

Schmuckado customers can easily personalize the desired products directly in the online store. Before selecting the engraving, customers can already choose the chain type (armor, leather, ball chain) as well as color (gold, silver, rosé, etc.) and the length of the chain and individualize the piece of jewelry in the further steps to their heart's content. In addition to the selection of the engraving type (laser or diamond), the font and size of the engraving, text alignment and length of the text can of course be selected conveniently via user-friendly drop-down elements.

The total price of the personalized favorite item is calculated directly on the product page after each selection made, without forcing a page reload that is annoying for the customer. The user thus does not leave the original product page during the entire process of product customization, which can significantly reduce the potential bounce rate due to distractions or permanent reloading.

Lengthy, multi-step checkout processes often distract customers from completing their purchase and should therefore have been a thing of the past long ago. To minimize such bounces in the checkout process at Schmuckado, we have therefore opted for a user-friendly and convenient single-page checkout process that minimizes the risk of bounces.

In the next expansion stage, the checkout will be replaced by a modern and particularly fast checkout process, which is based on the React programming language and integrates seamlessly into the Magento store. The release is already planned for September 2022.

Another measure to simplify and streamline the checkout process is the integration of automatic address completion using the Google Maps API. Even while entering the delivery address, the user receives suggestions for completion and can simply select the address from the suggestions. Zip code and city are then completed automatically.

The fact that advisory, explanatory content for optimal product presentation in online stores is an important SEO measure is probably known to everyone by now. This often involves simple introductory texts on the category pages, which are placed above or below the product portfolio - as is the case with Schmuckado.

But we go one step further here:

Thanks to Mage UniTY individual content is displayed on the category pages depending on the filtering of the search results. For example, if the user makes a restriction on the material or color of the products, the introductory content also changes to match the topic. As a result, the customer not only receives a thematically appropriate advisory text, but the filtered category page also ranks separately in the search engines.

This makes it possible to create a large number of landing pages for special filters and to place them on Google, Bing and other search engines, which significantly increases visibility.