Online store for parquet, laminate and floor coverings
Lightning-fast loading times thanks to Magento 2.4 and Hyvä Theme
At the end of 2021, the Magento store for Bremen-based specialist retailer Parkettkaiser was upgraded to Magento 2.4, including a series of Google Pagespeed optimizations based on the Hyvä theme, which enabled us to consistently reduce the average loading time of the store by 46.20% to under 2.5 seconds. This means that we are now more than 1 second below the optimum of 3.5 seconds recommended by Google.
Conversion optimization
Improved mobile experience
Another aspect that was dealt with as part of the project was the optimization of usability on the category pages. The increasing number of users on mobile devices requires optimal user guidance and usability of the store, even on small screens. By adapting the category pages for mobile devices, we were able to demonstrably generate more conversions and fundamentally attract more users to the online store.
Simplification of processes and user centricity should be at the heart of every development nowadays, because nobody likes lengthy, multi-step and complicated ordering processes. In the worst case scenario, these distract the user from the actual purchase process and end in abandonment. The focus of every development should be to get the user to the desired destination as quickly and easily as possible.
By extremely shortening the ordering process for parquet samples in the form of a single-step form, for example, we were able to record a significant increase in sample orders. The superfluous steps were removed from the form and the user receives the desired parquet sample with just a few clicks and entries. Orders are generated directly in Magento and connected to SAP Business One.
Multilingual online store
Magento with automated translations and DeepL
Multilingualism? No problem thanks to Magento and DeepL! The Parkettkaiser online store is currently available in four languages (German, English, French and Spanish) and impresses with clean translation mechanisms and an optimal customer approach in all countries. By integrating the new Extendware DeepL translation extension, new translations for additional international markets can be generated quickly and easily in the future, enabling a particularly short time-to-market.
The Magento 2 DeepL extension will soon be released via Extendware. The documentation can already be viewed here.
Top Pagespeed with Hyvä for Magento and Adobe Commerce
The Hyvä Theme is a modern frontend framework for Adobe Commerce and Magento online stores designed for performance, simplicity and ease of use. It replaces the traditional Magento frontend with a lean, optimized structure based on Tailwind CSS and Alpine.js.
This results in significantly faster loading times, better developer friendliness and simplified maintenance. Hyvä is particularly suitable for stores that require high performance and customization without the complexity and overhead of the traditional Magento frontend.
- Loading time of less than 1 second possible
- Google Pagespeed Score 90 guaranteed
- Hyvä Gold Partner
Parquet emperor
Parkettkaiser has its origins in over 60 years of trading tradition. Today, the specialist for parquet and wooden floors, which was founded as a family business, has established itself as a global player in the market for living with wood. Parkettkaiser offers floor coverings in a multilingual Magento online store, where customer orientation continues to be a top priority.