Multi-shop solution with one Magento instance
As a successful and long-standing customer of web-vision, CW Mobile has now also launched its B2B offshoot for consumer electronics for business customers. With just one Magento instance, an efficient multi-shop solution was implemented that covers both the end customer and business customer segments. This solution makes it possible to manage both customer groups centrally and effectively.
Flexible switching between B2B and B2C with individual customer prices
The store enables a seamless switch between B2B and B2C, including switching between gross and net prices as well as individual customer prices for registered customers. This flexible pricing ensures that different customer needs can be served efficiently and in a targeted manner.
Optimized SEO content through integration of Mage-UniTY
The Magento store was expanded to include professional content management functions from TYPO3. The open source extension Mage-UniTY was integrated, which was specially developed to improve SEO texts and features. Mage-UniTY can be used to create time-controlled content as well as customized content for filter or pagination pages, categories or product pages, which significantly increases visibility on Google.
The checkout process has been specially adapted for B2B customers, including the routing ID entry for public clients. The price excluding VAT is displayed in the checkout. In addition to the "prepayment" payment method, the "purchase on account" payment method is only available for business customers in the B2B sector.
B2B customers also benefit from free shipping from an order value of €250, which is not possible in the B2C sector.
B2B and B2C product imports using Magento High Speed Import (MHSI)
The freeMagento High Speed Import (MHSI)open source module from web-vision enables products to be imported quickly via CSV or XML files using a dedicated user interface. This ensures efficient process runtimes and offers the option of maintaining products independently and importing them from any ERP system or merchandise management system. The module also supports different customer price groups and discounts, making it ideal for the requirements of B2B and B2C stores.
Top Pagespeed with Hyvä for Magento and Adobe Commerce
The Hyvä Theme is a modern frontend framework for Adobe Commerce and Magento online stores designed for performance, simplicity and ease of use. It replaces the traditional Magento frontend with a lean, optimized structure based on Tailwind CSS and Alpine.js.
This results in significantly faster loading times, better developer friendliness and simplified maintenance. Hyvä is particularly suitable for stores that require high performance and customization without the complexity and overhead of the traditional Magento frontend.
- Loading time of less than 1 second possible
- Google Pagespeed Score 90 guaranteed
- Hyvä Gold Partner
CW Mobile GmbH
CW-Mobile is an established online retailer that stocks a diverse selection of high-quality branded products. The range includes products from leading manufacturers in the fields of consumer electronics, IT hardware, toys and household goods. The company is headquartered in Grafenau and has logistics centers in both Grafenau and Wentorf near Hamburg.
The history of CW-Mobile began in 1997 as a specialist retailer for telecommunications. Nine years later, the mail order department was introduced with an eBay store called cw-onlinetrading, which laid the foundation for today's cw-mobile GmbH. The company has been successfully active in the German e-commerce market for many years and serves its customers not only via its own online store, but also via well-known marketplaces such as Amazon, Kaufland, OTTO and CHECK24. Thanks to an extensive network of suppliers, CW-Mobile guarantees fast and reliable delivery to its customers, based on long-standing and trusting partnerships.